Let's not forget we have a pandemic going on and this is the biggest contact sport there is so that can affect numbers for sure. Personally I thought I would make the nicest facility I could and open the doors and wrestlers would just flood in. (Not the first or last time I will be wrong) That hasn't been the case no matter what our social media shows. It has been an absolute grind since we opened in July. I have broken down more than once asking "what did I do"? I have been the only person in the place just hoping someone would show up for an open facility or a meet the coach. We located The Fort in a central location that is near I69 that would technically be in North Side's school district. For anyone that is from the area knows the "08" and the personalities that come with it. My best friend and my wife are both "08"ers. To me it is about charisma, relationships, and changing the culture of the sport. Let's be honest society is not going the direction of wrestling as far as what is being taught as acceptable. We want to focus on the word "fun" all the time in all sports. I have told my coaching staff to quit using the word "fun" with wrestling. I can't count how many times I have had kids quit wrestling because it is no longer "fun". If you want fun go "play" golf. This sport is an absolute grind and a heart breaker. But..... it is the most rewarding and life building sport there is. That is what needs to be presented from the start. Those are the conversations we have to have with parents and wrestlers. Truly get to why we personally love the sport and why they should also. That was my goal for Meet the Coach. Then..... make it cool. Kids want to do things that are cool and they can be proud of. Also don't forget that moms are the ones that do the scheduling and will dictate if their child is going into a safe environment. So cater to the moms and make everything you do professional, transparent, drama free, clean, and as safe as possible. Then on top of that be consistent with your communication and schedules. Don't stray from those because they matter. Everyone has a schedule and we need to respect that. I had multiple times I didn't cancel something even though I knew no one would be there because consistency matters. In the end though, from a facility stand point, time and funds are the tough ones. Having a place outside a school system with showers and adequate mat space is flat out expensive and a huge risk. Hence why club sports aren't free. With that said I have been giving away a ton of stuff while trying to get this thing off the ground, although one thing I learned a long time ago, if you give something for free the value on it is totally lost to kids and parents. You have to find that goldy locks price. I honestly don't know if this venture I am doing will work but man I love this sport and what it has done for me. I also love seeing what it does for individuals we just need to make sure they know it is honestly about the journey and not the destination otherwise they can leave the sport salty and heartbroken. If they understand that at a young age they will be light years away from where I was.