I don't think that this commercial was intended to persuade kids to wrestle. Instead it is more of a commercial recognizing everything that goes into wrestling. Dedication, sacrifice, discipline, mental toughness, etc. Those of us "in the know" know that not everyone has to cut 8lbs in 2 hours. Those of us who did know how hard it was and that line, in combination with the others, shows the grueling process that we all went or go through. I feel like Adidas' approach is more of an "in your face" to other sports. At the same time it relates to those who are not new to the wrestling world and is a tribute to an individual's hard work. That's what makes it great.